Result
Expert nutrition. A more human experience.
← All work
Selected design concept / 2026
CANA Nutrition
Expert nutrition. A more human experience.
Context
CANA connects clinical and athletic nutrition. Its digital presence needs to make professional expertise approachable for people with very different goals.
Problem
The experience had to help visitors find relevant support without making nutrition feel clinical, intimidating or one-size-fits-all.
Decision
AEVI developed a plum-and-citrus direction with generous typography, food imagery and a clear distinction between clinical and athletic support.
System
A responsive website concept and companion identity kit connect the wordmark, colour palette, typography, service navigation, team profiles and consultation information.
Outcome
The selected plum concept establishes a connected identity and website direction. The work shown is a design preview, with final client approval and production launch unconfirmed.
AEVI role